Here are some top SEO tools that will give your team everything needed to put your business on page one, where it belongs. So, whether it's fixing broken links, disavowing dodgy links, adding internal links, or finding quality backlinks, keep on top of it. Links are essential for high ranking in SERPs. So, make sure everything on your page loads quickly, and don’t forget the mobile friendly versions too. Since 2010, Google has been rewarding pages with faster load speeds by ranking them higher in SERPs. This will increase dwell time, which will also help you rank highly in SERPS. Get rid of duplicated content, check your site for spelling and grammar errors, conduct keyword research and utilise it in your content. Quality ContentĪlong with keeping it fresh, your content should also be compelling and high quality. Relevancy is a key determinant in a website’s ranking factor on SERPs, so make sure your website’s content isn’t old and neglected.
There are lots of strategies that website creators can use to improve how they rank in SERPs. While previously these types of SERPs were primarily text-based, now they can come with images attached too. Paid SERPS are paid for by advertisers, and usually appear at the top of SERPs. Websites use SEO (Search Engine Optimization) techniques, to improve their ranking in SERPS. Organic SERPs are pages presented to a user based off Google’s algorithm.
SERPs contain two main types of content, organic and paid. This is why websites put so much effort is put into SEO. Ranking poorly on SERPs means less exposure, less clicks, less traffic and less revenue. SERPs are important because results are indexed based on ranking signals which determine where a website appears on the results page. Every SERP is unique, based on the searcher’s location, their browsing history, and their settings. A SERP or Search Engine Results Page, is the web page presented to a user when they search a query into a search engine.
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